Compare presator Media against other media. Most media opportunities have a calculatedaudience and will rely on your skill and judgement to decide how much of that audience is likely to see the ad. A presator Media audience is understood in detail by the queue owner. The people queuing are their customers. The audience can be counted rather than calculated. Statistics are therefore tangible in a way that makes calculated viewing figures or circulation and readership figures seem rather nebulous by comparison.
The attention and concentration span, at close proximity, is far greater than conventional media. What's more the audience can react to a message immediately for instant fulfillment. presator Media is accurate and powerfully effective.
Everybody Queues
The world over, people queue. The rich, the poor, the young, the old - everybody queues. And where there is a queue, there is presator Media.
presator Media is a range of queue management systems to which advertising messages can be applied. presator Media locations include:
RETAIL: Supermarket; superstore; shopping malls
TRAVEL: Air; rail; underground; bus; sea; ferry
LEISURE: Cinema; theatre; sport; music; library
FINANCIAL: Bank; building society; post office
EXPO: Exhibition; conference
Audience Analysis
When campaign planning, we can provide you with precise geographic (as precise as a town or even a street), demographic data plus a whole range of supplementary audience information like the purpose of the queue; average dwell time; average transaction value - all specific to the selected locations.
Our worldwide estate of queues is growing all the time and is increasingly influenced by the demands of media buyers like you. Your message or information can entertain and inform just as easily as delivering straightforward advertising propositions. Indeed, we recommend that the advertising message is calm and informative rather than hard selling. Bear in mind that there is a longer attention span at closer proximity than any other media so the best advertising will engage the audience rather than bombard them!